
Elena Furrer
Entrepreneur · Creative Director · Trainer
Ten years ago, an idea became a beauty institute. Today, Elena Furrer brings together daily treatment practice, professional training and work with international beauty brands through LuXme and UNEW.
Her expertise deliberately extends beyond the actual treatment. She develops training systems and client experiences, manages companies and designs the spaces in which LuXme makes its philosophy visible. The institute's furnishing concept also bears her signature.
Her commercial and banking training still shapes her analytical and entrepreneurial way of working today. However, the focus is always on the same question: What makes professional sense for this person?
What seems easy and natural at LuXme is the result of many conscious decisions - in consultation, in treatment, in training and in the design of the entire experience.





